About us

Nice to meet you.

We're not like a regular packaging company.

We're a cool packaging company.

We're not like a regular packaging company.

We're a cool packaging company.

We're not just here to look pretty – although our packaging does that job pretty darn well. We're not your average packaging company – we're the ones you come to when you want the best. Our dedicated team of experienced Packaging Consultants and Graphic Designers understand the importance of creativity and functionality.

You're a small start up? We gotchu. Corporate giant? We gotchu too. Need something basic? We've got it. Something bespoke? No problemo. Boxes, bags, bottles, jars – you name it, we've got it all.

Oh, and if you're feeling adventurous, our sister company New Directions Australia knows a thing or two about whipping up skincare formulas. We're like the dynamic duo of the beauty and ecom world – unstoppable, unforgettable, and just a tad bit cheeky.
We hang out here in
Marrickville, Australia.

What we value.

You.

value-you
Nothing fuels our passion more than you. Time is precious, and we want to make sure you get the most out of yours, so let us do the hard work. Our seasoned packaging team are here to make sure we bring your vision to life. From ideation to sampling, ordering and delivery, we've got you covered.

We like this planet. We wanna keep it.

value-planet
Paper and packaging are everywhere, and we're not messing around. We've been in the game for over half a century, and we take our certifications seriously. We're on a mission to save the planet without compromising on quality. Check our certifications below for our commitment to the Earth.

We don't colour inside the lines.

value-color
In an ever-evolving industry, innovation is at the core of what we do. Custom packaging is not just our job, its our playground. From cutting-edge tech to jaw-dropping designs, we're always on a mission to turn heads, disrupt the norm, and set new standards in the industry.

We're certified.

From design to disposal, this is our commitment to making packaging more sustainable.
Being an APCO member means we're not just talking the talk; we're walking the walk. We're reporting, we're tracking, and we're on the way to a circular economy.
Spotted that little Seedling logo on some of our products? It's not just cute – its a promise that those products will break it down on the dancefloor in the commercial compost heap.
Products marked with the Home Compostable badge guarantee that they will play nice in your home compost, breaking down into nothing but good vibes and clean dirt.