About us
Nice to meet you.
How it started.
In 2001, New Directions Australia stumbled upon a small ad in the newspaper; a packaging business for sale in Surry Hills. Stepping inside the place was like a 70's time capsule - typewriters clacked and a fax machine whirred amidst towering piles of samples, serving the fashion-savvy districts of Sydney and Melbourne with paper bags, tags, labels, and garment bags.It was the ideal expansion opportunity, perfectly complementing our existing Contract Manufacturing and Private Labelling services through New Directions Australia, offering a seamless and comprehensive solution to our clients. Renamed New Directions Packaging, the business was brought into the digital age and expanded into the skincare, cosmetics, and e-commerce space.
How it's going.
Fast forward to now, where New Directions Packaging is an industry leader. Our mission is clear: to deliver a seamless, reassuring customer experience. Steadfast in our pursuit of sustainability and innovation, we're packing promises, perfection, and a greener future into every fold and crease.Marrickville, Australia.
What we value.
You.
Nothing fuels our passion more than you. Time is precious, and we want to make sure you get the most out of yours, so let us do the hard work. Our seasoned packaging team are here to make sure we bring your vision to life. From ideation to sampling, ordering and delivery, we've got you covered.
We like this planet. We wanna keep it.
Paper and packaging are everywhere, and we're not messing around. We've been in the game for over half a century, and we take our certifications seriously. We're on a mission to save the planet without compromising on quality. Check our certifications below for our commitment to the Earth.
We don't colour inside the lines.
In an ever-evolving industry, innovation is at the core of what we do. Custom packaging is not just our job, its our playground. From cutting-edge tech to jaw-dropping designs, we're always on a mission to turn heads, disrupt the norm, and set new standards in the industry.
Our Team.
Marianthe
General Manager
Josh
Senior Account Manager
Jennifer
Account Manager
Bonna
Account Manager
Victoria
Sales Assistant
Theo
All-Rounder
Taylor
Graphic Design & Marketing Team Leader
Jack
Graphic Designer
Carrie
Graphic Designer
We're certified.
From design to disposal, this is our commitment to making packaging more sustainable.
Being an APCO member means we're not just talking the talk; we're walking the walk. We're reporting, we're tracking, and we're on the way to a circular economy.
Spotted that little Seedling logo on some of our products? It's not just cute – its a promise that those products will break it down on the dancefloor in the commercial compost heap.
Products marked with the Home Compostable badge guarantee that they will play nice in your home compost, breaking down into nothing but good vibes and clean dirt.
